The self-service bakery model (28.04.2011)

bake & TAKE: an easy-to-buy experience

We are the first self-service bakery and Europe's fastest growing bakery retail chain. Since 2003, there were established more than 280 stores all over Europe – with a unique selling proposition:

Warm: all bakery products are baked in-store
Tasty: best industrial bakery products available in the market
Cheap: prices are 30–40% below traditional bakeries
Easy:  fast and simple buying process for the customer

That's how it works!